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Instagram Story length

Each Instagram Story clip is up to 60 seconds. Upload a longer video and Instagram splits it into 60-second clips that play one after another. Check your video below.

Instagram Story length

Up to 60 seconds a clip

Instagram splits videos longer than 60 seconds into several story clips.

Free, no sign-up. Your video stays on your device.

Instagram Story length limits

WhatLength
One story clipUp to 60 seconds
A longer videoSplit into 60-second clips
Story ads1 second to 60 minutes
How long a story stays up24 hours, unless it's in a highlight

Should you let Instagram split it?

A split story works, but every clip is a new place for someone to tap away. If the video is one thought, trim it to 60 seconds. If it's several, cut it yourself at natural breaks so each clip starts cleanly instead of mid-sentence.

On iPhone, Instagram shows a trimmer under longer videos so you can choose the parts to keep.

Longer than a story should be?

Stories disappear after 24 hours. If the video is worth keeping, post it as a Reel (up to 20 minutes) and share the Reel to your story. Your followers see it in stories, and it stays on your profile.

Questions

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Last checked 2 October 2026

Each clip is up to 60 seconds. Longer videos are split into several 60-second clips.

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When you're ready to edit

Stories cut where you want them.

Krafto splits a long video into story clips at natural breaks.