Pricing
Filmora pricing
Filmora is free to edit in, with a watermark on exports. Removing it costs $59.99 a year for the Advanced plan, or $79.99 once for a perpetual licence. Filmora also sells a cheaper Basic yearly plan.
Prices and plans last checked 4 October 2026
Filmora plans and prices
Filmora often runs discounts, and it also lists a cheaper Basic yearly plan. Check its store page for today's price.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | The editing tools, with a watermark on every export. |
| Advanced | $59.99 a year | Windows and Mac on one licence, no watermark, 4K export, 1,000 AI credits a month, 10 GB of cloud storage. |
| Perpetual | $79.99, once | One platform, Windows or Mac. Updates within Filmora 16 only, 1,000 AI credits given once. |
Is Filmora free?
Filmora has a free version you can edit in for as long as you like, but every export carries a watermark. In practice it's a trial: you pay to remove the watermark.
Some AI tools and creative assets also need a paid plan, and the AI tools spend credits.
Yearly or perpetual, and the credits on top
The perpetual licence sounds like the better deal, but read what it covers: one platform, and updates only within Filmora 16. When version 17 arrives, upgrading costs again. The yearly plan covers Windows and Mac and stays current.
Filmora's AI tools, including captions, run on credits. The Advanced plan includes 1,000 a month and unused credits don't carry over; the perpetual licence gives 1,000 once. If you plan to use the AI tools every week, that difference matters more than the headline price.
Filmora next to Krafto
The same questions for both, including the ones Krafto doesn't win: there's no free plan, it only runs in a browser, and it starts above Filmora's cheapest plan.
| Filmora | Krafto | |
|---|---|---|
| How you edit | On a timeline, by hand, with AI helpers | By chatting: say what you want changed |
| Free plan | Yes: exports are watermarked | No free plan |
| Paid from | $59.99 a year, or $79.99 once | $25 a month |
| Works on | Windows, Mac, iPhone, iPad and Android | Any web browser |
| Captions added for you | Yes, using AI credits | Yes, on every plan |
| Pauses cut for you | Silence detection; the plan isn't stated | Yes: pauses and retakes, on every plan |
| A first cut made for you | Smart Short Clips cuts clips from long recordings | Yes: it makes the first cut from your clips |
| Resized to vertical for you | Not listed | Yes: 9:16, 4:5, 1:1 or 16:9 |
| Best for | An easy desktop timeline at a low yearly price | Talking-to-camera videos, when you'd rather not edit at all |
Which should you pay for?
Pay for Filmora if you want an easy desktop timeline with plenty of effects, at a low yearly price or a one-time licence. Free exports are watermarked, the AI tools cost credits on top of the plan, and you're still editing on a timeline yourself.
Pay for Krafto if you film yourself talking and the editing is what you want gone: it makes the first cut from your clips, with the pauses and retakes out and the captions on. No free plan or trial, no phone app, and no template library: you film, Krafto cuts, and you check the result in a browser.
Where Krafto fits
Krafto works differently from every editor on this page: you upload your clips and say what you want, and it cuts the retakes and pauses, adds captions and hands you a first cut. You change things by asking, and the timeline is still there if you want it. It costs $25 a month. There's no free plan, so it only makes sense if editing is the part you want off your plate.
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If you'd rather not edit at all
Pay for the edit, not the editor.
Upload your clips, say what you want, and see the first cut.